Focus and Scope

Focus

The Business Management Journal/Study Program focuses on the development of knowledge, theory, and practice in the fields of management and business. Its goal is to provide an academic platform for researchers, practitioners, academics, students, and related parties to explore, analyze, and publish research results and scientific studies relevant to the world of modern business and management.

The primary focus covers various aspects of organizational and corporate management, at the micro, medium, and macro levels, as well as contemporary issues that influence business strategy in local, regional, and global contexts.

Scope

The scope of Business Management includes, but is not limited to, the following areas:

1. Human Resource Management (HRM)

HR management strategies

Employee recruitment, selection, and training

Competency and leadership development

Performance management and job satisfaction

Industrial and employment relations

2. Marketing Management

Marketing strategy and consumer behavior

Market research and trend analysis

Branding and brand management

Digital marketing and e-commerce

Product and service innovation

3. Financial Management

Corporate financial management

Investment and financing

Financial statement analysis

Financial risk management

Financial planning and control

4. Operational Management

Production and supply chain management

Quality and productivity

Process innovation and operational efficiency

Logistics management systems

5. Strategic Management

Business strategy planning and formulation

Business environment analysis

Competitive advantage and innovation Strategy

Corporate Governance

6. Entrepreneurship and Innovation

New Business and Startup Development

Innovation and Creativity Management

Intrapreneurship in Organizations

Growth Strategies for Small and Medium Enterprises (SMEs)

7. International Business and Globalization

Global Business Strategy

International Trade and Import-Export

Cultural Adaptation in Global Business

Cross-Border Business Cooperation

8. Business Ethics and Social Responsibility

Ethics in Business Decision Making

Corporate Social Responsibility (CSR)

Sustainability in Business

9. Information Technology in Business

Digital Transformation in Organizations

Management Information Systems

Big Data and Business Analytics

E-Business and Fintech